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Strategic America is a full-service, integrated marketing firm, offering a full palette of strategic marketing services to the U.S and Canada.

Transformational CSR: When a Pro-Bono Client Metamorphizes Into a Cultural Change Agent Within an Agency

*This blog was first published at Waxing Unlyrical. By Lisa Holtorf and Dawn Buzynski For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It is typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose [...]

2019-05-14T14:20:00-05:00May 14, 2019|Culture|

2019 Trends for Channel Marketing Success

In every successful marketing program, the focus begins with the consumer—and how they prefer to be served in the journey to purchase satisfaction. That goes for channel marketing too. This hasn’t changed, but in today’s marketing environment, the channel (i.e., the local retailer, dealer, distributor [...]

2022-11-17T16:07:15-06:00March 14, 2019|Field Marketing|
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