Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious?
In the fields of PR and marketing, planning or helping coordinate an event is common practice, but it can be a lot to undertake. Whether it’s an internal meeting with ten people, or a statewide event with hundreds, there are many aspects that are a part of successful event planning. The PR team at SA has some tips to get you through the three main stages of event execution: planning, promotion and day-of coordination.