Most marketers understand that online reviews have a significant influence on consumer purchasing behavior. According to a 2013 Nielsen study, 84 percent of consumers cited “word-of-mouth recommendations” as the most trusted source of influence when considering a brand. Following referrals, the most trusted sources that drive perceptions of a brand is the company’s website (69 percent) and online reviews (68 percent).
It’s coming. Fall 2014: Nielsen will start to monitor TV viewing on digital devices such as tablets and smartphones. This capability is certainly a long-awaited measurement that television executives and marketers have been wanting. The television programming arena is still moving to digital. Engaging video delivered online continues to grow in popularity — even for reasons beyond the consumer himself.
The good people at Nielsen are stepping things up. As you know, Nielsen is the company that measures and tracks TV viewership. They can tell you how many people watch which shows and how old those people are. Up until now, these numbers have been based only on viewing via a traditional television set. (They include DVR views, but only if it was watched within three days of the airdate.