Google Changes the Search Landscape on its Birthday

Happy Birthday Google! We probably should have expected that Google would be throwing a celebration for their 20th anniversary. And by “celebration” I really mean completely changing the search landscape again. So, on Monday, September 24, Google made a series of announcements to show off their long-term plan to completely alter how search works … and some of it has already been implemented for a few months now.

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A Recap of MozCon 2018

  MozCon 2018 was a busy event for me. There were smart, charismatic speakers on stage and opportunities to network with SEOs from around the world. I quickly made it my goal to not only attend the sessions and learn from the speakers, but to also see what other professionals in the industry were doing.

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What are Google Home Services Ads and Why Should You Care?

Chances are you’ve already heard about this Google program rolling out, but if you haven’t, let’s break it down. The Home Service Ads (HSAs) are here to help people find trustworthy professionals—specifically in the home services industry (think HVAC professionals, locksmiths, plumbers, etc.). It’s a result that will appear as a 3-pack at the top of the search engine results page (SERP) and will allow people to book an appointment quickly.

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What’s In A Name?

When it comes to selecting a URL for your website, exact-match domains may or may not be the answer to your SEO goals. Marketers are always trying to crack the code of website search engine optimization (SEO). While there are many facets we could discuss relating to SEO, in this article we will address–in a general way–the topic of “Exact-Match Domains.” Exact-match domains are defined as URLs that utilize keywords and/or geographical areas, rather than a company’s identity or brand, as the domain for a specific website or landing page.

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Google AdWords Expanded Text Ads & Device Bid Adjustments Are Now Live

  Google announced on the AdWords blog that they have now rolled out expanded text ads that they had been testing in April. Earlier this year, they removed right-hand side ads to improve the search experience and make it consistent across mobile, desktop and tablet. This shift paved the way for the largest update to ad creative since Google introduced AdWords more than 15 years ago.

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Google

FOLLOW UP: GOOGLE’S RECENT AD LAYOUT CHANGES PRODUCE SURPRISING RESULTS

While the cost-per-click goes up, so does the click-through-rate in the majority of campaigns. On February 19, 2016, Google announced a seemingly radical change to its search results page by reducing the number of text ads on desktop searches by 50 percent, dropping all ads from the the right side of results with exception to PLA’s and Knowledge Graphs.

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How Google’s New Ad Layout May Impact Desktop Search Results

What are the changes and how advertisers need to factor them into your SEM campaigns Online marketers and advertisers know that Google is synonymous with “change”; with an estimated 500-600 average algorithm shifts per year, nothing should surprise us. However, on February 19, 2016, Google did surprise us with the announcement of a major layout change to the desktop version of their search results page.

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