Building Brands

In a former agency, I had a creative director who would respond to every common office greeting like “How’s it going?” or “What are you up to?” with “Building brands. Just building brands, man.” He believed it, too. He believed passionately that every time he [...]

2019-01-31T14:00:35-06:00June 3, 2014|Advertising and Marketing, Branding|
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