Today, more than ever, companies need to engage in meaningful conversations with consumers to better align their company goals with their customers’ attitudes and needs. This transformation means that marketers must increasingly find ways to connect with customers, resulting in the expanded use of a dynamic that’s defined as interactive marketing. Research shows this trend will ensure that companies are not just transaction-focused but truly and more importantly, customer-focused.
Strategic America has been making a long-term commitment to sustainability. And now, we’ve just received the Environmental Impact Award for Small Business from the Greater Des Moines Partnership, Center on Sustainable Communities and the Metro Waste Authority at an event sponsored by the Des Moines Water Works. SA is among five organizations and one individual recognized this year for exemplifying environmental sustainable leadership and practices.
Question time. Where is transformation? What is the virtual intersection of heart and head for your business? Tip: It’s here where you find passion, innovation, service and satisfaction. It’s often the “secret sauce” of your business. If your enterprise did not exist, what would the rest of us be missing? And, thank goodness your business does exist, because now we can sample and realize that something special does happens at your company.