As the days get shorter, many retailers prepare for consumer buying power to exercise its influence in this year’s holiday shopping season. Many retailers have already seen evidence that the season has begun. Especially now that political ads are gone, traditional holiday marketing can begin. New products, especially in the technology category, e.g. smartphones, are pulling forward consumer spending.
Remember the process your digital team first used as SEO took off in the web world? They researched and found which keywords you should be using on the pages of your site, and made sure the website’s meta tags included the keywords that would help your site rank higher on the SERP (search engine results page).