Growth drivers at work with focus on field marketing

You know your customers. Especially the best ones. You can see them, describe them, and can even call some by name. You know how they tend to transact business with your company and your insights about these customers guide your strategies and promote continued success. Regardless of your company’s leadership position, you know you need to reach more of these valuable customers.

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The Upstream Battle of the Modern Marketer

Have you ever read about the life cycle of salmon (yes, I mean the fish)? In short, salmon are tenacious creatures, yet their importance is often overlooked. Capable of living in opposing environments — fresh and salt water — they may travel thousands of miles in their lifetime in order to fulfill a single goal.

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Enjoy more happiness in 2014

Happy New Year! It’s a simple statement, but happiness is an emotion that we don’t always feel. As a younger man, all I ever wanted was to simply be happy. The problem was that I was usually looking for some person, place or thing to make me happy — from a new car to an upcoming vacation to receiving recognition from another person.

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7 business trends to watch for in 2014

Watching trend lines and making predictions is a risky business with 363 days left of 2014. So much could go wrong, and of course, so much could go right! On balance, I tend to focus on the positives. I believe we are at a place (in the business sense) where good things can and should happen….for at least some of the following 7 business trends: Consumer Confidence: According to experts, consumer confidence is likely to increase modestly along with spending, as it has for the past 4 years.

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