I recently had a conversation with a client who referred to an ANA article on trends in agency compensation. Based upon our conversation, much of the ANA research seems consistent with what we see across our industry. A lot of clients would like to see it happen, however newer types of performance-based compensation are not readily apparent.
It’s hard to miss the buzz about content marketing. With about 600 million results (increasing every day) from a Google search, content marketing is the inbound marketing strategy you don’t want to overlook. If there is anything you should know about the future of marketing, it’s that content should be your focus. It’s non-interruption marketing at its best.