Vollrath

Cooking up a whole-new brand.

Challenge

Vollrath, the leading provider of cookware and bakeware for the professional foodservice industry, selected SA to help launch its first premium product line for consumers.

Solution

We created a new name and brand mark, NUCUTM, derived from Nouvelle Cuisine. Using emotive lifestyle imagery, we stood out from the competitors by tapping into the passion and joy of cooking and baking at home.

NUCU

NUCU

NUCU brand ad

NUCU

NUCU

NUCU

Strategic Services