User testing and customer feedback showed that Service Experts needed consistent, modern websites that are easy to use. These sites also needed to provide the valuable and up-to-date content potential customers are searching for.
FIELD MARKETING SOLUTION
SA’s customer-friendly design helped Service Experts prospects navigate more quickly around the sites and find information faster. Using our own proprietary website solution, we created more than 95 distinct local sites that showcase each center’s full capabilities while driving search traffic. We wrote unique content for each dealer and created corporate websites that rank well for informational and brand terms.
SA also made it easy and quick for potential customers to find their local Service Experts center.
Since completing the redesign in October 2019, form fills are up 7 percent and sessions are up 8 percent, compared to the same time the previous year.
We’ve also seen a sharp increase in time spent on pages and a bounce-rate drop of more than 40 percent. This indicates that Service Experts sites are easier to use and provide the content potential customers are seeking.