Lennox launched a national campaign with a new tagline—Air is Life. Make it Perfect.® We needed to extend the messaging for use by individual Lennox dealers.
SA developed print, digital and video work on the new brand platform. Spots were built so that video of the local dealers could be seamlessly integrated into their commercials.
The CAP program continues to grow. Dealer participation in the Lennox co-op program increased 9% in 2017, and their spending increased by 12% from 2016!