By Shari Saunders and Eric Olson There’s no other way to put it. If your company isn’t including video in your PR or marketing efforts, you’re falling behind. The stats speak for themselves: Facebook reports we spend five times longer looking at video compared to [...]
It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of [...]
Every once in a while, Google likes to shake things up for us. They make minor to major updates every day, and one of the big ones occurred between October 11th and October 12th this year. On October 12th, the prevalence of video carousels nearly [...]
When it comes to adding video to your small business repertoire, it can quickly feel daunting and costly depending on your goals for your project. However, just because you want to add video to your website, social media, whatever it may be, you don’t have [...]
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