Why You Should Consider Influencer Marketing

Influencer marketing is one of the latest marketing buzzwords. A look at Google Trends shows that Google searches have been rising significantly. So what is influencer marketing and why should I care? Influencer marketing involves marketing products or services to those who have “influence” over how consumers buy. Similar to a celebrity endorsement or testimonial, except for the influencer doesn’t have to be a celebrity, more often the influence stems from that individual’s expertise or reputation.

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Is Inverted Pyramid Style Dead?

One of my teammates held a lunch ‘n learn for our team to highlight lessons she learned at a writing workshop. She mentioned the inverted pyramid style of writing – you know, the one that’s represented by a reverse pyramid to show that the most important information comes first, followed by the second most important facts all the way down to the smallest details – is dead.

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