Fellow marketing friends, 2015 is around the corner and more than one of us is going to be asked by the HIPPO (AKA – highest paid person in the organization) what’s worth valuable marketing budget dollars. Here is a recap from my recent adventure to Ad:Tech 2014 in New York, where all things involving trends and data analytics were discussed.
Strategic America is a member of the Direct Marketing Association, and each year SA invests in the continuing education of employees and keeping up to date on an annual basis market trends and industry research. Here are a few key 2013 DMA Conference takeaways. We are all aware that technology has been a major force of change in how marketers approach consumers, and also in what consumers expect out of their experience with marketers.