Connected TV. Streaming audio. Social media. Odds are good you’ve heard at least one of these words in the last year, doubly so if you spoke to anyone in marketing. It’s what all the cool kids are talking about and if you’ve heard about “the next big thing” in media, you can bet it’s something digital.
What goes on in a consumer’s mind? The answer to that question can have a strong impact on marketers. If we can understand why a consumer takes a specific action, we can help companies better position themselves to reach their desired outcome with the consumer. Very few marketers would say that their profession is “brain surgery.” But looking at discoveries and ideas in neuroscience can help better understand the human mind.