Finding our agency’s collective strength—associates

Alternately titled: All the things you can do with spaghetti and a marshmallow By Dawn Buzynski and Jill LaBarre Can we ask you a question? What motivates you? More specifically, what is it about your professional occupation that drives you to give your best every day? If something did not immediately jump to mind or if you cannot really vocalize—even to yourself—a meaningful purpose to your work, chances are you are disengaged or simply disinterested in your job.

Read more

PR Trends

A Review of PR Trends and Predictions for 2017

In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public relations industry is ready for significant growth, and it all relies on credibility.

Read more