What Makes a Facebook Ad Successful?

What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper tracking is in place so you can visibly see and account for every lead that came through your ad.

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How Google is Changing the Home Services Category

All good things must come to an end. For SEOs, this means that we’re constantly reinventing the wheel, studying Google and developing new strategies. Usually, it also means that the once easier and free method has become less easy and less free. For those of us in the home services category (or with clients in the home services category), things are changing again.

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