Redesign thought process

Data-driven design is the new redesign

The redesign process on its own can be very flawed. Too common, a redesign is done for redesign’s sake, with our feelings serving the criteria. “I don’t like the way our site looks. We should redesign the whole thing!” When the word “redesign” is muttered, thoughts rush our brains with new coats of paint, enhanced functionality, new messaging … but what for?

Read more