A Year In Review: Direct Marketing at Strategic America

It’s that time of year where we review the last 12 months and make our plans for what comes next. The infographic below shows a snapshot of our year in direct marketing. Modern marketers don’t make fly-by-the-seat-of-their-pants decisions, they act with data. After profiling one of our brand’s data, we found insights on their customers that weren’t being acted upon.

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Antarctica – A Father-Daughter Adventure

The best decisions in my life are the ones I don’t think about. The ones where I get a crazy idea and just run with it. My latest idea – go to Antarctica. My dad and I began our adventure in Ushuaia, Argentina a small town at the most southern tip of South America. Ushuaia is also known as the “End of the World.” It is a picturesque place complete with blue water, green forests, and snowcapped mountains.

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From the Field: Marketing Your Product, or Service, or Both?

As corporate marketers consider the rapidly changing customer journey, they know the impact a digital presence has on that journey toward product purchase. Today’s digitally educated and astute customers have done their research online, considered competitors and reviewed satisfaction sites, and now are ready to purchase your product or service and the experience you promise.

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Win Together – Covey’s Fourth Habit

In our efforts to Find a Better Way, Strategic Americans all attend Franklin Covey’s The 7 Habits of Highly Effective People workshop. Over the next few months, you’ll hear about each of the seven habits from a different SA associate. Over the past several years we have taken our entire company through Franklin Covey’s 7 Habits of Highly Effective People. 

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