Let’s Be Strategic: Smart Marketing Helps Small Businesses Grow

Studies conducted by Bloomberg and Forbes suggest that approximately 80 percent of new businesses fail within 18 months of being founded. While there are many reasons why these dreams come crashing to the ground, revenues earned versus expenses paid out is certainly near the top, and marketing is among those expenses. In fact, the U.S.

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PoweRful Connections: Helpful PR Tips from the 2015 PRSA International Conference

Last week, I had the opportunity to attend the 2015 PRSA International Conference in Atlanta. The three-day event was a great experience to network with more than 2,000 other communications professionals from across the world while hearing from some outstanding industry leaders. The theme of the conference was PoweRful Connections, and the conference provided just that.

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