No Thumbnail

Use Louis C.K. as your email marketing guide

How many times has a cashier asked you, “What’s your email address?” You don’t hear, “Would you like to be put on our mailing list?” because the answer to that is an easy and polite, “No, thank you.” It’s asked in a way that you’re so caught off guard you can’t even think to respond with something like, nunya@business.com.

Read more


WellWorks! Helps Strategic America to Receive Healthiest Employer® of Iowa Finalist Recognition

The Healthiest Employer of Iowa Award recognizes organizations that proactively improve the health of their employees. This award program evaluates employers of all sizes, industries and stages of their corporate wellness program. As a member of the WellWorks! Wellness Committee, I was honored to discover that Strategic America had been selected as a finalist in the Small Business, Central Region category for this award.

Read more


Giving Blood is a Simple, Easy Way to Save Lives

According to LifeServe Blood Center, every two seconds someone is in need of blood. Every once in a while, you may hear about the increased need for donations at your local blood center, but the truth is that it is an ongoing need and it’s something that you can contribute to all year round. I’ve been donating blood regularly since 1994 and it’s such an easy thing to do.

Read more


Building Brands

Building Brands

In a former agency, I had a creative director who would respond to every common office greeting like “How’s it going?” or “What are you up to?” with “Building brands. Just building brands, man.” He believed it, too. He believed passionately that every time he had the opportunity to create something that represented a brand, he wanted that piece of communication to build an image and reputation.

Read more