If your company has a LinkedIn page, you may have seen that on April 14 the services tab will be removed from your page. In its place, LinkedIn launched Showcase Pages late last year as a different way for companies to highlight their products and services. There is a lot of controversy about the change and the investment that many companies have already made optimizing their Products and Services tab.
What shapes — and shakes — an industry like ours? You can count on ideas, storytelling, targeting, optimization and inspiration being center stage. And, they were at this year’s annual 4A’s Transformation conference in Los Angeles. What no one expected was the trembling that occurred as a 4.4-magnitude earthquake awoke many of us on the first full day.
Jay Baer once said “Content is fire. Social media is gasoline.” It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways from the bootcamp below. Andy’s takeaway: According to multiple sources, 90 percent of B2B, B2C and non-profits currently have some type of content marketing, and the percentage that are effectively using it is drastically lower.
My family and I traveled to South Africa in February on a Mission Trip. We had the opportunity to bring educational materials to a local school and feed the hungry with food from Meals from the Heartland. Because of this organization, I have seen firsthand the benefit of packaging meals for those in need. We also spent time with orphans and donated money to help build a well in honor of my father, Dwight Churchill.