super bowl

The Super Bowl: What Advertisers Will Find Super

The Super Bowl promises to deliver much of what advertisers want—a big event with newsworthy interest, a huge audience occasionally on the edge of their seats, extensions in PR, social media and the web, with word of mouth that will all measure into scads of money for the best spots. The Super Bowl by the Numbers According to a Retail Advertising and Marketing Association survey, 173 million people will watch the New England Patriots and New York Giants in the Super Bowl on Sunday, Feb.

Read more