At Strategic America (SA), our goal is always to “find a better way.” This includes our ongoing environmental initiatives in our offices, our new headquarters for nearly two years now. Our innovations have led SA to become a solutions-based provider of integrated marketing services across the United States and Canada, particularly in channel marketing. While increasingly our work extends across North America, we have not lost sight of our roots here in Iowa.
Online focus groups, concept testing and consumer surveys are three types of primary research from which online execution can provide excellent data at a lower cost and shorter timeframe than conventional phone, mail, or in-person methods. Asking for clients’, customers’ or prospects’ online input often provides a greater response rate than conventional surveys as well.