Thought Leadership: The Power of Content, Positioning, Ownership

Today, many companies want to assume a strategic market position of “thought leadership.”  According to Wiki, the term was coined in 1994 by Joel Kurtzman of the Booz, Allen & Hamilton magazine, Strategy & Business. The term “thought leader” was used to designate interview subjects who had business ideas that merited attention. That definition is still accurate today but has broadened in meaning.

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The Fine Line between Email Marketing and Spam

Twenty-six. That’s the number of emails that have magically popped into my “Junk Mail” folder since I left the office last night at 6:00 p.m. These are the ones that made it past our first layer of protection. I’m sure that for some of you, this number is even larger—and more aggravating. Here’s another reality check: from January 2011 to July 2011, Strategic America received 2,866,544 emails.

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