Service Experts

SA’s proprietary website solution leads to organic growth

Challenge

91% of search selection occurs on the first page of Google. Service Experts thus needed local dealer websites that were unique enough to make the first page without losing brand consistency.

Field Marketing Solution

SA’s proprietary website solution created more than 90 distinct local sites aimed at driving search traffic. Our custom content management system allowed us to update content with a single login and to make that content unique for each dealer. In addition, we created corporate websites that ranked well for informational and brand terms, and made it easy and quick for potential customers to find their local Service Experts center.

Impact

Since implementing this solution in 2015, we’ve seen double-digit growth in organic traffic and leads each year (35% and more than 50%, respectively, from 2017 to 2018).

SA’s marketing solution helps people on the move feel right at home

Challenge

With 14% of the North American population relocating each year, Service Experts discovered that it was losing more than a million dollars in customer revenue as homeowners moved out of a local center’s sales territory.

Field Marketing Solution

We developed the Mover Retention Program in order to solidify relationships with customers who relocate. The program was versioned with different messages for customers simply moving across town and those moving into a different Service Experts service area. The main idea was to let homeowners know that they can still get the same great service they’ve always relied on.

Impact

We set a goal of retaining 175 customers per quarter and (given an average ticket of $1500), $262,500 in revenue. This campaign doubled its revenue goal, surpassed the customer retention goal by 282%, and thus had a major impact on Service Experts’ year-over-year growth goal of 14%.

Mover Retention Video

 

Strategic Services