Service Experts

Heating up sales on the coldest days of the year.

Challenge

First quarter HVAC sales are often sluggish because consumers are recovering from holiday expenses and need extra motivation to replace old, inefficient equipment.

Field Marketing Solution

Research showed us when the coldest weeks of the year were forecast, so we targeted our message to consumers when they were most likely to perceive the need for a new furnace.

Impact

A mailer and banner ad with a Starbucks® gift card offer had six times higher sales than the control offer, resulting in a 295% return on investment.

SERVICE EXPERTS CASE STUDY

 

Service Experts website

Strategic Services

  • Field Marketing

    • Business Intelligence
    • Local Consumer Insights
    • ROI
  • Direct Marketing

    • B2B/B2C Targeting
    • Lead Generation
    • Measurements
    • Multimedia Strategy
  • Branding

    • Account & Strategic Planning
    • Advertising
    • Creative
  • Digital Solutions

    • Mobile
    • Paid Search/SEM
    • SEO
    • Web design
  • Media

    • Buying & Reporting
    • Hyper-local & National
  • Public Relations

    • content strategy
    • Issues Management
    • Media & Community Relations
  • Data and Analytics

    • Demographic Insights
    • Pinpoint Targeting
  • Social Media

    • content development
    • Measurement & Monitoring