Broadlawns

Emotive approach to creative helps elevate Broadlawns marketing.

Challenge

Broadlawns Medical Center challenged SA to elevate the facility’s marketing efforts to reflect its improved reputation in the Des Moines metro.

Solution

Working from the insight that wellness is more than just the absence of illness, we developed TV and radio solutions that focused on the patient experience, away from hospital confines. TV spots were shot on location on local bike trails and a fire department substation, and copy was kept to a minimum to let the visuals carry most of the story.

BROADLAWNS CASE STUDY

 

BROADLAWNS CASE STUDY

 

Bring the girls to Broadlawns

BROADLAWNS TV SPOT

 

BROADLAWNS TV SPOT

 

BROADLAWNS TV SPOT

 

BROADLAWNS TV SPOT

 

Strategic Services