Broadlawns: Together, a Healthy Community—and a Healthier Brand

Our relationship with Broadlawns Medical Center started with a new logo and messaging platform that helped the community hospital improve the health of its own brand. For 2016 we focused on Broadlawns’ commitment to “All-Around Patient Care.” This concept, based on the idea that Broadlawns offers a better overall patient experience, came to life in a poignant TV spot that featured the camera moving in a circle around a variety of patients, demonstrating that Broadlawns’ care truly revolves around each individual. SA’s Better Way has brought esteem to a valuable community entity that has become, in our opinion and others, one of America’s finest public hospitals.

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