DOROTHY’S HOUSE

The root of the problem.

CHALLENGE

The impact human trafficking has on the lives of its victims is incalculable. Dorothy’s House asked Strategic America to help bring the survivor’s stories to light. The idea was to highlight their experiences to raise awareness about the issue in general. But, that didn’t feel right. Why should the victims be the faces of human trafficking and not the perpetrators? We realized there was a better way.

SOLUTION

Buyers of human trafficking refer to paying for sex with victims as a hobby. Suddenly, the answer for this campaign became clear. We needed to highlight the buyers of this practice and the flippancy with which they destroy lives. We already know what the victims look like and who they are. Now, let’s focus on the buyers.

To raise awareness about human trafficking and the people who fuel it, we created billboards, print ads, social posts, videos and a landing page at Dorothyshouse.org/stoptrafficking.

IMPACT

Too often, victims find themselves in the spotlight of human trafficking— even though it is the buyers who fuel the problem. By shifting the focus onto those responsible, we’re sending the message that they can no longer hide in our communities. We already understand all too well the devastating effects human trafficking has on its victims. Now it’s time for us to get to the root of the problem and bring awareness to those who participate in the exploitation of innocent people. These predators been comfortable for far too long. Let’s make them uncomfortable.

TV PSA

SOCIAL POST

DIGITAL BILLBOARDS

PRINT ADS

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