Videos for the Iowa Lottery and the Boys & Girls Clubs of Central Iowa bring international recognition

WEST DES MOINES, IOWA (May 30, 2018) — Strategic America (SA) received three 2018 Telly Awards, one Gold and two Bronze, for video work with the Iowa Lottery and the Boys & Girls Clubs of Central Iowa. The Telly Awards annually honor excellence in video and television across all screens on an international scale. This is the third consecutive year that SA has received a Telly Award.

A commercial for the Iowa Lottery’s Secret Santa campaign earned the highest award possible, a Gold Telly, in the Business-to-Consumer for Regional TV category. This spot was created with production partner, Screenscape Studios, for the 2017 holiday lottery scratch ticket promotion.

Another video for the Iowa Lottery’s Instaplay program received a Bronze Telly in the General Entertainment for Regional TV category. A video PSA for the Boys & Girls Clubs of Central Iowa’s Club Pathways capital campaign titled “The Path” received a Bronze Telly in the General-Not-For-Profit for Local TV category. These productions utilized partners such as Luminary and Applied Art.

“It is an honor for SA to receive international recognition in video and creative production, but it is also a joy to see our clients in the spotlight,” said John Schreurs, CEO of Strategic America. “Having the opportunity to provide insightful strategies and great creative work for these organizations is a testament to our team of hard working and creative associates.”

“Strategic America is pushing the boundaries for video and television innovation and creativity at a time when the industry is rapidly changing” said Sabrina Dridje, Managing Director of the Telly Awards. “These awards are a tribute to the talent and vision of its creators.”

The full list of the 39th Annual Telly Award winners can be found at

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About Strategic America
Strategic America is an integrated marketing firm specializing in field marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clientele that spans multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. Strategic America is a well-regarded member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA), Association of National Advertisers (ANA) and the Data & Marketing Association (DMA). Learn more at

About The Telly Awards

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, and Digiday.