Pop Versus Soda Campaign Wins Three TV Awards


(DES MOINES, August 7, 2009) – The 30th Annual Telly Awards brought advertising agencies from around the world together to find the best of 2008’s television ads. Strategic America, a Des Moines-based integrated marketing firm, earned three Bronze Award, from among 14,000 entries, with its Pop vs. Soda TV ads, for convenience store chain, Kum & Go , and its summer promotion that notably increased sales in an economic time when the rest of the industry experienced a serious downturn in sales.

SA’s Pop vs. Soda campaign was based around the regional debate of what to call fountain beverages. With Kum & Go stores in 12 states, this was an argument well-suited to the summer drink promotion. As a result of TV, radio and billboard ads, as well as news coverage and an online voting forum, Kum & Go saw a sizable increase in soda sales over the previous year, contributing to year over year growth for total non-gas sales.

“Pop vs. Soda was fun for our team to create, and even more fun for consumers as they got involved in the store, online and through word-of-mouth,” says Bruce Ganzer, Creative Director at SA. “The rise in Kum & Go’s beverage sales relied on our giving life to the popular culture surrounding fountain drinks and whether they’re called pop or soda.”

The Telly Awards recognize the best local and national television ads each year. Judges are industry experts who have worked in all levels of television advertising.

Strategic America was founded in 1980 and employs 85 communications professionals. SA represents more than 40 diverse national, regional and local clients, focusing on business-to-business, dealer, retail, consumer and insurance/financial services marketing. Strategic America is a well-regarded member of the American Association of Advertising Agencies (AAAA), Public Relations Society of America (PRSA) and Worldcom Public Relations Group.

For more information:

Mike Schreurs, CEO
Strategic America