(WEST DES MOINES, IA, August 20, 2010) – Strategic America (SA), a West Des Moines-based integrated marketing firm, is partnering with a nationally recognized social media expert to work with employees, clients and vendors on strategic social media best practices. Jay Baer is an award-winning social media strategy consultant, speaker, author and founder of five companies, including his social media consulting firm, Convince & Convert. Baer and SA have worked together in recent years through their Worldcom network affiliation.
AdAge has named Baer’s blog as one the world’s top 25 marketing blogs while the Social Media Examiner has recognized Baer in the top 10 for social media blogs. His blog is cited as the #1 Content Marketing Blog in the world by Junta42, considered the leading independent authority on online content. Baer serves as faculty presenter for Social Media Success Summit and Facebook Success Summit events and is the exclusive trainer for the MarketingProfs University. He has consulted with more than 700 companies on Internet marketing and social media issues, and has worked with 25 of the Fortune 1000.
“SA strongly believes in continually staying on top of trends and strategies for our clients, and social media is a critical piece of marketing today,” says Mike Schreurs, SA’s CEO. “This training is the second in a series of presentations we’re offering our staff and clients as part of our agency’s 30th year in business. Jay will mesh SA’s own current social media success stories with additional global brand case studies and best practices to review how we find client solutions using social media.”
The social media sessions at SA will consist of two days of hands-on workshops for SA employees, Tuesday and Wednesday, September 7 and 8, 2010. A luncheon presentation for clients and other strategic partners will be held from noon to 1 pm, Wednesday, September 8 at Strategic America.
SA training participants will tweet throughout the workshop, via the hashtag #BaeratSA. Twitter followers are encouraged to track and participate in the Tweets/discussions.
Strategic America, a full service, integrated marketing communications firm, employs 90 professionals. Founded in 1980, Strategic America represents more than 40 diverse national, regional and local clients, focusing on insurance/financial services, retail, government and nonprofits, business-to-business and channel/field marketing.
Strategic America is a well-regarded member of the American Association of Advertising Agencies (AAAA), Public Relations Society of America (PRSA) and Worldcom Public Relations Group.