Videos for the Count the Kicks, Iowa Lottery, Broadlawns Medical Center and the Iowa Credit Union League bring industry recognition.
WEST DES MOINES, IOWA (August 31, 2019) — Earlier this year, Strategic America (SA) earned four Telly Awards for video work with Count the Kicks, the Iowa Lottery, Broadlawns Medical Center and the Iowa Credit Union League. Each year, the Telly Awards honor excellence in video and television across all screens on an international scale. This was the fourth consecutive year SA was recognized with an award from the organization. Now, Strategic America is taking a look back at the award-winning videos.
Feel the Beat, Gold Telly for Social Video, General – Health & Wellness
Client: Count the Kicks
Production partner: Luminary Creative
Created to help educate expecting mothers of color on the importance of counting fetal movements during the third trimester, this spot features a couple waiting for their first child to be born. Over the course of the video, they count kicks, notice a change in movement and head to the hospital where their little one is delivered safe and sound. This video was part of an integrated campaign raising awareness of the racial disparity that exists in healthy birth outcomes. African American women are nearly twice as likely to experience stillbirth as white women in the United States.
Holiday Hazel, Bronze Telly for Regional TV Campaign – Business to Consumer
Client: Iowa Lottery
Production partner: Applied Art and Technology
Featuring an enthusiastic gift giver, the Holiday Hazel video was part of the Iowa Lottery’s Fa La La Loot holiday promotion. Hazel has the perfect scratch-off ticket for everyone in her life—from family to the mail man. Shot locally in Windsor Heights, this video represents a long relationship between SA and the Lottery. Over the years, the two companies have earned a number of awards together for their creative work.
Broadlawns Better, Bronze Telly for Local TV Campaign – Business to Consumer
Client: Broadlawns Medical Center
Production partner: Luminary Creative
These spots were created to highlight what Broadlawns Medical Center and other hospitals do best—get patients feeling better and back to their normal lives. Featuring a firefighter waiting to get back to work and a bicyclist getting back on the road, these spots are part of an effort to evolve healthcare marketing for the client.
Radical Disruption, Bronze Tell for Regional TV for General – Financial Services (Non-Bank)
Client: Iowa Credit Union League
Production partner: Gatehouse Pictures
This spot was created to show there’s another way to handle your finances. Four friends try to figure out the best way to use their money to help each other succeed. The problem? Their solution already exists in a credit union. The spot was also shot locally.
The full list of the 40th Annual Telly Award winners can be found here.
About Strategic America
Strategic America is an integrated marketing firm specializing in field marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clientele that spans multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. Strategic America is a well-regarded member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA), Association of National Advertisers (ANA) and the Data & Marketing Association (DMA). Learn more at www.strategicamerica.com.
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, and Digiday.
