Strategic America, an integrated marketing communications agency based in West Des Moines, announced yesterday that John Schreurs, COO and president, has been named its new chief executive officer, effective August 1, 2016. Founder Michael Schreurs will continue his leadership role with Strategic America as chairman and chief strategist, but has chosen to step aside as CEO and appoint his brother John to lead the agency.
“I’m completely comfortable passing the reigns to John,” said Michael Schreurs. “John’s client focus and keen business acumen will keep SA on the same successful course and insure greater future success.”
John joined Strategic America in 1983. Throughout his tenure, John has been deeply involved in all areas of the business including developing the agency’s field marketing expertise with innovative platforms and strategies for many regional and national clients. His insights and solutions mindset of integrating sales, operations, finance and marketing has helped Strategic America clients experience annual and long term success.
Before joining Strategic America, John successfully developed his media skills in radio sales management and community chamber marketing experience. John shares his expertise in the advertising industry with his involvement in the American Association of Advertising Agencies while serving on the boards of corporate and non-profit firms. Locally, John is active in the leadership of many community and professional organizations, including the West Des Moines Chamber of Commerce.