PR Measurement

Creating an Effective PR Measurement Plan

  Not so long ago in the PR world, measurement was all about counting media clips and figuring advertising value equivalents. As it turned out – and not surprisingly – those numbers were just one component of meaningful measurement. They give you an idea of how much coverage you’ve received but don’t look at the substance of that coverage.

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4A's

Head First: Diving in to the agency world as a CFO

My 27 year career in the finance and accounting field has largely been focused in publishing, with the last two years in commercial printing. With that being said, I recently started a new chapter in my career, adding agency work to the mix. With a little less than two months under my belt as CFO, I’ve had to hit the ground running as we were beginning our year-end audit review, closing the books for the first month of the fiscal year, and revising monthly projections for the remainder of our fiscal year. 

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