We all know how important it is to establish goals in your career, but it can also be a daunting task. Whether your company calls for you to develop goals or you are proactively finding ways to expand and improve your skill set, setting goals and continually monitoring your progress can help ensure success. How do you get started?
Not so long ago in the PR world, measurement was all about counting media clips and figuring advertising value equivalents. As it turned out – and not surprisingly – those numbers were just one component of meaningful measurement. They give you an idea of how much coverage you’ve received but don’t look at the substance of that coverage.
My 27 year career in the finance and accounting field has largely been focused in publishing, with the last two years in commercial printing. With that being said, I recently started a new chapter in my career, adding agency work to the mix. With a little less than two months under my belt as CFO, I’ve had to hit the ground running as we were beginning our year-end audit review, closing the books for the first month of the fiscal year, and revising monthly projections for the remainder of our fiscal year.