The Secret of Engagement

If you want to understand how much the Internet has taken over the major role as our information provider of choice, just look at Election Night. Once, political junkies sat glued to their TV sets awaiting the latest pronouncements from the likes of Wolf Blitzer on CNN or Chris Wallace on Fox News. But this year, they were just as likely to be frantically typing in websites at their keyboards, ingesting the latest nonstop streams of consciousness from Twitter and Facebook; see-it-now websites such as Real Clear politics’ real-time vote totals; and wonky blogs such as Nate Silver’s

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