Catch Des Moines

Don’t miss out.

Challenge

Help change outsiders’ misperception that Des Moines isn’t a place they’d enjoy for a fun getaway.

Solution

Capitalize on our target audiences’ “fear of missing out” by inviting them to “catch what you’ve been missing” through engaging visuals of our city’s many unexpected delights. An upbeat original song breathed new life and excitement into the brand.

CATCH DES MOINES DIGITAL VIDEO

 

CATCH DES MOINES TV SPOT

 

Catch Des Moines

Catch Des Moines

Joy Ride - Catch Des Moines

Catch Des Moines

Catch Des Moines pole banner
Catch Des Moines pole banner

Social Media Case Study

Challenge

Motivate visitors and residents alike to show their love for Des Moines to help showcase the area as a destination to drive to, not just fly over.

Solution

Cultivate that sense of unspoken cool by creating limited edition branded t-shirts for tastemakers and social media contesting, focusing on what research showed was resonating with visitors.

Impact

Featuring sponsored and organic posts on Facebook and Instagram, our campaign became our highest-engagement contest for Catch Des Moines. Iowa celebrities showed their Des Moines pride by posting photos of their shirts (featuring a play on the saying “Sex&Drugs&Rock&Roll”) on social media, and WHO-TV anchors wore their shirts on-air. The shirts helped increase engagement in non-metro Instagram followers (85%), total Instagram followers (49%) and Facebook engagement (86.5%).

Catch DM tshirts

Catch DM tshirts on TV

Strategic Services