CATCH DES MOINES

The S’s are Silent

CHALLENGE

The Greater Des Moines Convention and Visitors Bureau has been inviting tourists to “Catch Des Moines” and see what they’ve been missing. For this campaign, they wanted to push the variety of fun, unexpected, thrilling things to do in the metro, all within a short drive of each other.

SOLUTION

As a tongue-in-cheek nod to the fact that some people still don’t know how to pronounce the capital of Iowa, SA’s print, radio and video campaign notes that while “The Ss are Silent,” our night life, our sports scene, our family events and so much more are buzzing.

IMPACT

The campaign’s online presence delivered more than 11.8 million impressions on its own. Additionally, a social media contest boosted engagement with our audience, increasing Instagram followers by 18% in four months. When you combine Instagram with Facebook, the contest delivered more than 2.9 million impressions, resulting in more than 11,000 engagements. Local influencers and media personalities also participated, leading to coverage on all Des Moines TV and radio stations, The Des Moines Register and the Des Moines Business Record, as well as retweets from national journalists working for outlets such as CNN.

BUY BONDS

MOBIUS AWARD

SOFA SEEING

CATCH DES MOINES CASE STUDY

Catch Des Moines Print Ad
Catch Des Moines Print Ad
Catch Des Moines Digital Ad
Catch Des Moines Digital Ad

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