Catch Des Moines

The S’s are Silent

Challenge

The Greater Des Moines Convention and Visitors Bureau has been inviting tourists to “Catch Des Moines” and see what they’ve been missing. For this campaign, they wanted to push the variety of fun, unexpected, thrilling things to do in the metro, all within a short drive from each other.

Solution

As a tongue-in-cheek nod to the fact that some people still don’t know how to pronounce the capital of Iowa, SA’s print, radio, and video campaign notes that while “The S’s are Silent,” our night life, our sports scene, our family events, and so much more are buzzing.

 

Catch Des Moines Print Ad

Catch Des Moines Print Ad

Catch Des Moines Print Ad

Catch Des Moines Print Ad

Catch Des Moines Digital Ad
Catch Des Moines Digital Ad

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