Strategic America names Executive Creative Director

WEST DES MOINES, Iowa (June 5, 2024) – Following a national search, West Des Moines-based marketing firm Strategic America (SA) has chosen a seasoned leader with Iowa roots as its new Creative leader.

Chris Bettin is SA’s new Executive Creative Director effective June 4, with responsibilities for leading and inspiring creative initiatives for SA clients. In his new role, Bettin will further elevate SA’s strong creative foundation by leading creative strategy development and execution, building strong relationships and conducting brand workshops.

“Strategic America is fortunate to land a creative talent like Chris,” said SA CEO and President John Schreurs. “His decades of experience with global and national brands like Universal Orlando Resort, McDonald’s and BMW brings a fresh perspective and deep creative capabilities for our clients. He is a gifted storyteller who helps move brands forward.”

Before joining SA, Bettin managed his own North Carolina-based consulting business, The Faultline Collective, where he partnered with agencies to provide creative services and worked directly with brand managers seeking strategic and creative assessments and recommendations. He also spent many years working for agencies in Dallas, Texas — including Publicis, The Richards Group, Moroch Partners and TM Advertising.

A Lake View, Iowa, native and Iowa State University alumnus, Bettin has decades of agency experience as a creative director and copywriter. Throughout his career he has worked on brands including American Airlines, The Home Depot, Community Coffee, Raising Cane’s Chicken Fingers, Travel Channel, Berkely Fishing and more.

“I’m thrilled to join the talented team at Strategic America,” said Bettin. “Their history of innovation and creativity combined with a genuine commitment to their clients’ success is a rarity in today’s advertising climate. And the opportunity to reconnect with my Iowa roots makes it even more exciting.”


About Strategic America

Strategic America (SA) is an employee-owned, integrated marketing firm specializing in multi-location marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clients that span multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. SA has earned the 4A’s Workplace Enlightenment certification and is ranked in the top fifteen percent of all independent agencies nationwide. SA is a member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA) and Association of National Advertisers (ANA). Learn more at