Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few years. Nearly 70 percent said it was a major problem in 2019.
By Shari Saunders and Eric Olson There’s no other way to put it. If your company isn’t including video in your PR or marketing efforts, you’re falling behind. The stats speak for themselves: Facebook reports we spend five times longer looking at video compared to still images. Facebook also predicts 82 percent of consumer internet traffic will be video by 2021.
As many businesses continue to grapple with how they will market their products or services to the generation known as “Millennials” or “Generation Y” (those persons born between 1982 and 1995), the next generation is already in position to surpass them in terms of consumer buying power. Get ready for Gen Z! Generation Z is defined as persons born after 1995, although most sources have yet to define the cutoff date.
The Update “Good artists copy; great artists steal.” That could sound like Instagram’s motto, as they recently came out with an update that displays a feature nearly identical to Snapchat. Instagram Stories is the new feature that sits at the top of the users newsfeed that allows them to click and see a streamline of photos/videos their friends post, which then disappear after 24 hours.
Yes, it’s May, but it’s never too late to look back and reflect on what you’ve accomplished. That’s exactly what our PR team has done over the last couple months. While we gathered the stats for this infographic, we were able to see how much our team, and our work, has evolved. We do all sorts of projects for our clients at Strategic America, and a majority of our PR team’s work falls into three categories: Media Relations Media relations is one of the most well-known tools in the PR toolbox and an area where we continue to find creative ways to elevate our clients.
The online community is a vast wonderland of social networks and websites that, for a brand, can sometimes make its presence disconnected. Of all the content you post, consider the number of networks you utilize. It’s easy for content to get scattered across the web, making your brand’s overall presence a little muddled as users try to keep up.
If your company has a LinkedIn page, you may have seen that on April 14 the services tab will be removed from your page. In its place, LinkedIn launched Showcase Pages late last year as a different way for companies to highlight their products and services. There is a lot of controversy about the change and the investment that many companies have already made optimizing their Products and Services tab.
Jay Baer once said “Content is fire. Social media is gasoline.” It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways from the bootcamp below. Andy’s takeaway: According to multiple sources, 90 percent of B2B, B2C and non-profits currently have some type of content marketing, and the percentage that are effectively using it is drastically lower.
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your target audience. Relating to people on a local level through news sources and social media allows you to take advantage of national stories while adding a local angle to make it relevant.
