Media Consumption

What do changes in media consumption trends mean for marketers?

Throughout the last decade, the media we consume has increasingly moved online. But as COVID-19 caused consumers to stay home in the earlier half of 2020, the digital nature of content and media accelerated at unprecedented rates. For instance, McKinsey Consulting found that enough purchases from e-commerce transactions were delivered to push the industry forward 10 years in just eight weeks.

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Just the facts ma'am

“Just the facts, ma’am.”

This best known quote from the TV series Dragnet was never actually said by Sgt. Joe Friday…or at least not quite. It was used in a pseudo-parody movie with Dan Aykroyd adapting the phrase from two similar statements: “All we want are the facts, ma’am” and “All we know are the facts, ma’am.” The abbreviated expression flows smoothly.

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