There’s nothing more subjective – more likely to stir passions – than an idea. Wars have been fought over ideas. Lovers have quarreled over ideas. And closer to home, ad agencies have prospered or failed in the pursuit of the elusive Big Idea. And there’s the problem. An idea that’s brilliant and breakthrough to one person is lame and disposable to another.
When you see the Nike swoosh, the FedEx arrow, or the McDonald’s golden arches, you immediately think about the company the image represents and what they do, right? That’s exactly what a company’s logo should do. What many don’t realize is the hours of design, research and planning that go into designing a logo. What will best resonate with the target audience?
We know what you’re probably thinking. Those “creative types.” Their offices exist somewhere far away in the building, they sit in beanbag chairs pulling ideas out of thin air, and they most definitely beat to the tune of their own drummer without much consideration for the typical processes and procedures of the agency. Right? Not at Strategic America.