A few weeks ago, Mark Zuckerberg made a platform-changing announcement regarding the ranking system for Facebook. The newsfeed algorithm will now be even more selective of the content we see on a day-to-day basis. Facebook is concerned about the clutter of posts from pages and is determined to make the platform more purposeful to everyday users.
At one point or another, we marketing professionals are asked to come up with a cross-channel marketing plan. What we propose and how we formulate the proposal is the secret to our success (or possibly our failure). As marketing professionals we never, ever use the F word though. Campaign “F”ailure is always relabeled as testing.
Jay Baer once said “Content is fire. Social media is gasoline.” It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways from the bootcamp below. Andy’s takeaway: According to multiple sources, 90 percent of B2B, B2C and non-profits currently have some type of content marketing, and the percentage that are effectively using it is drastically lower.
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your target audience. Relating to people on a local level through news sources and social media allows you to take advantage of national stories while adding a local angle to make it relevant.
It’s hard to miss the buzz about content marketing. With about 600 million results (increasing every day) from a Google search, content marketing is the inbound marketing strategy you don’t want to overlook. If there is anything you should know about the future of marketing, it’s that content should be your focus. It’s non-interruption marketing at its best.