How It’s Made: Regional Emmy-Winning PSA

In November 2020, Strategic America became an agency with four Regional Emmy®-winning associates. Kasey Baker-VerMulm, Randy Belcher, Bruce Ganzer and Heath Smith took home the award for Community/Public Service (PSAs) for their work on the ‘See Yourself Hungry’ PSA for Food Bank of Iowa. The [...]

2021-04-26T11:18:00-05:00February 3, 2021|Advertising and Marketing|

Facebook’s News Feed Overhaul: How Businesses Can Refocus Their Native Strategy

By: Leah Findley and Heather Weaverling Facebook’s announcement yesterday regarding updates to the newsfeed has flooded the advertising industry’s discussions this morning. Founder Mark Zuckerberg announced, via a personal post, that Facebook would be making a more concerted effort to increase content that connects people [...]

2021-04-26T11:14:10-05:00January 15, 2018|Advertising and Marketing, Social Media|

Talent Wins

Recently, I was asked to provide the keynote at the Iowa Broadcasters Association annual meeting. As broadcasters and agencies share the ability and responsibility to communicate a broad spectrum of subjects for brands, promotions, news and entertainment; I found myself focused on the importance of [...]

2015-07-08T15:45:19-05:00July 8, 2015|Advertising and Marketing|
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