SAGE: OUR BLOG

adj: wise through reflection and experience

Digital

Business Man

Digital Media Trends to Watch in 2019

Modern, effective marketing requires a digital presence. For marketers used to the tried and true tactics of ‘traditional’ marketing, that can be daunting. Luckily, evolving marketing platforms provide our industry more touch points for reaching audiences—rather than making previous efforts suddenly useless. As digital becomes more integrated into marketing mixes, it’s important to look ahead and watch for trends.

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Data

Building a Data Rosetta Stone

I love analyzing data. For some clients that means taking data from one source. For others, it means sorting through multiple data sources with different formats from different data platforms. When that happens, a once easy data analysis project becomes a bit more difficult. More difficult, but not impossible. Luckily, one thing I love as much as analyzing data is solving problems.

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Google Lens

Google Changes the Search Landscape on its Birthday

Happy Birthday Google! We probably should have expected that Google would be throwing a celebration for their 20th anniversary. And by “celebration” I really mean completely changing the search landscape again. So, on Monday, September 24, Google made a series of announcements to show off their long-term plan to completely alter how search works … and some of it has already been implemented for a few months now.

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A Recap of MozCon 2018

MozCon 2018 was a busy event for me. There were smart, charismatic speakers on stage and opportunities to network with SEOs from around the world. I quickly made it my goal to not only attend the sessions and learn from the speakers, but to also see what other professionals in the industry were doing. I was suspicious that the pros on stage would hold back on the insights and speak more openly when there was less of a chance that they would be misquoted on Twitter, or that their key competitive advantages would become widely known.

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Persona ideation

Persona parameters for a user-centered content strategy

A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall in love’ with our users and map out meaningful journeys across our websites.

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ConversionXL Live 2018: Growth, Optimization & Testing

CXL Live is a digital conference about growth, optimization and testing. This year, 400 people attended from 22 different countries! I interacted with people from Norway, Japan, Netherlands, Australia, Taiwan, Hungary and Canada. This was my second year attending this conference and the speakers were again, incredible. The very first speaker of the conference, Bryan Eisenberg, ended up being one of my favorites.

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PPC Secret: Be a Storyteller for Your Audience

In April, the PPC Hero Conference brought leading professionals from around the world together in Austin, Texas, to learn the latest in top trends, tactics and strategies in the PPC world. PPC (pay-per-click internet advertising) is constantly changing, creating the opportunity for attendees to gain new insights into cutting-edge technologies. Some of the common themes throughout the conference included tips on how to personalize your marketing to your audience, voice search and its implications on the market, and, of course, ways to maximize your PPC efforts.

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Outcomes Over Outputs: The Top Ways to Measure Earned Media

Attend any PR workshop, talk or webinar these days and you’ll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, but effective, measurement tools that will keep your earned media tracking strategy forward-thinking and goal-oriented.

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