This content originally appeared on the Goodway Group’s blog. Q&A with Nick Gaudio As director of account management at Goodway Group, Nick guides the account management team to find meaning in data. He applies an end-to-end test-and-learn philosophy to help deliver the insightful reporting and strategic planning services Goodway’s clients deserve. Nick believes that numbers tell stories and that good campaign strategy is a delicate blend of craft and science.
SAGE: OUR BLOG
adj: wise through reflection and experience
On May 14, 2019, Google held their annual ‘Google Marketing Live’ event in San Francisco. The event provided a look at how marketers can take action on new consumer insights. Here is a breakdown of some of the updates revealed during this event. Discovery Ads The first big announcement that came from the event was Discovery Ads.
To the untrained eye, a well-designed website is just a pretty face. As a web designer, I can tell you first hand that high-quality web design is about a lot more than appearances. There’s quite a bit of depth behind all those good looks. Maybe you’ve heard of user experience (UX) and user interface (UI).
Modern, effective marketing requires a digital presence. For marketers used to the tried and true tactics of ‘traditional’ marketing, that can be daunting. Luckily, evolving marketing platforms provide our industry more touch points for reaching audiences—rather than making previous efforts suddenly useless. As digital becomes more integrated into marketing mixes, it’s important to look ahead and watch for trends.
I love analyzing data. For some clients that means taking data from one source. For others, it means sorting through multiple data sources with different formats from different data platforms. When that happens, a once easy data analysis project becomes a bit more difficult. More difficult, but not impossible. Luckily, one thing I love as much as analyzing data is solving problems.
Happy Birthday Google! We probably should have expected that Google would be throwing a celebration for their 20th anniversary. And by “celebration” I really mean completely changing the search landscape again. So, on Monday, September 24, Google made a series of announcements to show off their long-term plan to completely alter how search works … and some of it has already been implemented for a few months now.
MozCon 2018 was a busy event for me. There were smart, charismatic speakers on stage and opportunities to network with SEOs from around the world. I quickly made it my goal to not only attend the sessions and learn from the speakers, but to also see what other professionals in the industry were doing. I was suspicious that the pros on stage would hold back on the insights and speak more openly when there was less of a chance that they would be misquoted on Twitter, or that their key competitive advantages would become widely known.
A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall in love’ with our users and map out meaningful journeys across our websites.
CXL Live is a digital conference about growth, optimization and testing. This year, 400 people attended from 22 different countries! I interacted with people from Norway, Japan, Netherlands, Australia, Taiwan, Hungary and Canada. This was my second year attending this conference and the speakers were again, incredible. The very first speaker of the conference, Bryan Eisenberg, ended up being one of my favorites.
In April, the PPC Hero Conference brought leading professionals from around the world together in Austin, Texas, to learn the latest in top trends, tactics and strategies in the PPC world. PPC (pay-per-click internet advertising) is constantly changing, creating the opportunity for attendees to gain new insights into cutting-edge technologies. Some of the common themes throughout the conference included tips on how to personalize your marketing to your audience, voice search and its implications on the market, and, of course, ways to maximize your PPC efforts.