Programmatic Buying

An Overview of Programmatic Buying

Published On: May 19, 2014 | Categories: Advertising and Marketing, Digital |

Digital advertising has exploded over the last few years and at the frontlines of the surge in digital ad dollars is Programmatic Buying. And yet, despite near-celebrity status in ad-land, the Interactive Advertising Bureau (IAB) recognizes “significant confusion in the marketplace over the terminology” and has devoted pages to explain just what the heck it is.

In an effort to cut through the confusion, we present to you a brief overview of what Programmatic Buying is, how it works, and most importantly, what it can do for you and your business.

Kudos to My Bach for designing the infographic.

Programmatic Buying Infographic