It started before 2000, then Y2K certainly accelerated it. Digital solutions. Now, digital apps bring value to businesses and consumers. Speed . . . efficiency . . . value . . . even fun . . . are the essential ingredients. In the field/channel marketing category, SA has developed a number of these apps. Back in 1998, we designed SMP®, an automated media planning and placement solution.
Field marketing is the space Strategic America often plays in . . . works in, actually. It is the place generally referred to as retail. Channel. Co-op. Distributive marketing. And, those descriptors only start the conversation. The common factor is: this is where sales occur. This is where cash registers ring. This is where your brand is presented against a competitive array of choices.
If you watch the news about the economic recovery, you see the impact of retail. Not just Big Box, but franchisees, entrepreneurs and businesses of all sorts. Many years ago, we learned about the power of retail in the banking arena. Our client at the time understood that banking was about making connections at their “stores” with associates who consultatively sold, resulting in the industry’s leading cross-sell ratio.