Case Study
American Heart Association Case Study
The Face the Facts campaign marked our second collaboration with the American Heart Association, aiming to challenge the misconception that stroke only affects older adults. By featuring real survivors, including one who suffered a stroke at just 12 years old, the campaign delivered a powerful message: stroke can happen to anyone, at any age.
Relevance
Integrated media campaign including outdoor, digital out of home, paid social and print advertising.
Situation
The American Heart Association faced several challenges in raising awareness about the reality of stroke:
- Misconceptions About Stroke: The public widely associates strokes with older adults, despite more than 120,000 cases occurring in younger individuals each year.
- Lack of Awareness: Many people don’t realize that stroke can strike anyone, including active and seemingly healthy individuals. One of our featured survivors suffered a stroke at just 12 years old.
- Need for Compelling Storytelling: To shift public perception, the campaign needed to feature real survivors who challenge traditional assumptions and make the issue personal.
Solution
We developed and executed “Face the Facts,” a multichannel awareness campaign that showcased real stroke survivors through powerful, human-centered storytelling. The campaign was amplified through:
- Billboards and static outdoor placements to reach audiences in high-traffic areas.
- Digital out-of-home (DOOH) ads strategically placed in venues like gyms, grocery stores, medical offices and entertainment venues.
- Paid social media campaigns to engage key demographics and drive traffic to an educational landing page.
- Hispanic newspaper placements to ensure diverse community outreach.
Results
By leveraging high-impact media placements and personal survivor stories, Face the Facts successfully raised awareness and challenged outdated perceptions of stroke.
857,720
impressions
Static Outdoor
857,720 impressions across multiple billboard locations.
32%
More than the estimated reach
Digital Out-of-Home (DOOH)
892,644 impressions delivered — 32% more than the estimated reach of 678,517.
Ads placed across 2,378 digital screens in bars, grocery stores, gyms, medical offices, sports venues, airports and more.
86,825
page engagements across social platforms
Paid Social Performance
307K reach across key demographics.
2,251 landing page views, driving audience engagement.
86,825 page engagements across social platforms.
61,897 video ThruPlays, ensuring extended viewer attention.
By placing real survivors at the forefront of the campaign and using a strategic mix of traditional and digital media, Face the Facts successfully increased awareness and emphasized a crucial message: A Stroke Can Strike Anyone, At Any Age.
