Tips to help guide your business’ marketing budget and advertising plans. How much of my business’ total sales should be invested back into marketing? How much of that marketing spend should go towards lead generation activities vs. brand awareness activities? Online marketing tactics vs. offline [...]
By Calan Smidt According to industry estimates, over 91 percent of organizations with more than 10 employees use customer relationship management (CRM) systems—for good reason. A meaningful connection with customers requires a deeper understanding of their data, which a CRM can help provide. Additionally, using [...]
Inflation is the word on nearly everyone’s lips in 2022. Not even the country’s high-earners are insulated from worry, with a whopping 96% of those who earn more than $100,000 annually reporting they are concerned about inflation. It’s fair to say that regardless of who [...]
In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 [...]
Have you ever had a negative experience at a restaurant? Or a customer service agent who maybe had their fill of rude customers and took it out on you? These negative experiences might have led you to have a negative association with that business or [...]
A universal challenge for many businesses is maintaining steady sales growth to meet yearly sales goals. Strategic America (SA) supports a home services client with branches that face this same challenge. With SA’s help, our client exceeded their sales goals. SA primes the sales funnel [...]
Strategic America is an industry leader, and we maintain a position among the top 4% of independent agencies nationwide. Our clients often have questions in common about growth strategies and areas of improvement. At SA, we’ve decided to share a few tips that answer those common questions so that we can get you started on finding a better way, always.