Des Moines marketing firm earns national recognition with elite Aster Award

WEST DES MOINES, Iowa (June 28, 2023) – Strategic America (SA), a full-service integrated marketing agency based in West Des Moines, Iowa, was recognized with a Gold Aster Award for its work on the Count the Kicks: Every Woman Counts fundraising program. SA partnered with Healthy Birth Day, Inc. to launch the event, which received top honors in the special events category, putting it in the top five percent of special events in the nation.

The Aster Awards is an elite competition that recognizes the most talented healthcare marketing professionals for outstanding excellence in advertising.

SA has worked with Healthy Birth Day, Inc. for the last 14 years on building the brand — creating more than 2.2 million pieces of educational material, and developing the Every Kick Counts campaign, which includes the annual fundraiser.

“Showing the impact of our mission is critical to our success at Healthy Birth Day, Inc.,” said Emily Price, CEO of Healthy Birth Day, Inc. “We are so grateful to SA for their work on our program, which was read by more than 1,000 people. When we share our mission, we save lives.”

Healthy Birth Day, Inc. started when the five women behind the evidence-based public health awareness campaign, Count the Kicks, co-founded a nonprofit dedicated to preventing stillbirths and improving birth outcomes. Ten years later, Iowa’s overall stillbirth rate decreased nearly 32 percent, and Iowa’s African American stillbirth rate decreased by 39 percent.

Healthy Birth Day, Inc. now has Count the Kicks educational material available for free to providers in more than 25 states as it works to reduce stillbirth rates on a larger scale.

“It is immensely gratifying to partner with Healthy Birth Day, Inc. and spread awareness about Count the Kicks and their mission to save lives,” said Lisa Holtorf, vice president of operations and integration at SA. “We are humbled by the opportunity to work with Healthy Birth Day, Inc. and to have the incredible success from this collaboration recognized nationally with an Aster Award.”


About Strategic America
Strategic America (SA) is an employee-owned, integrated marketing firm specializing in multi-location marketing, brand building and customer engagement. Based in West Des Moines, Iowa, and representing a diverse set of clients that span multiple industries and geographies, Strategic America builds brands by using strategy and insights to power engagement and results. SA has earned the 4A’s Workplace Enlightenment certification and is ranked in the top fifteen percent of all independent agencies nationwide. SA is a member of the American Association of Advertising Agencies (4As), the Public Relations Society of America (PRSA) and Association of National Advertisers (ANA). Learn more at